SmallBusinessNewz

The Analytics of Customer Loyalty

Customer loyalty can be a crucial part of business, and there are many ways to keep customers coming back. It starts with providing a good experience for customers the first time around, but on the web, that isn't always enough, simply due to the incredible variety of competitors available at the customers' fingertips.

PPC and Web Analytics Mismatches

Microsoft has an informative post up on its adCenter blog looking at why PPC numbers and web analytics reports don't always match. While the post is written with Microsoft adCenter in mind, even author Charles Thrasher notes that variables apply to other search engines. Common reasons number don't match include:- Missing or improperly configured tracking URLs- Missing landing page tags- Clicks versus cookies

Remember, You Don't Have Only One Homepage

There was a good post from Google Analytics Evangelist Avinash Kaushik this past week. He discussed the importance of analyzing your site's bounce rates. In other words, figure out what pages your site's viewers are exiting your site from.