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B2B
B2B Blogging and Value
By Janet Driscoll ... - Tue, 07/01/2008 - 8:46am.
There’s been a lot of discussion recently about how to measure the value of blogging, including in B2B organizations. Forrester Research recently released a study entitled “How to Derive Value from B2B Blogging,” and it contained many valuable insights into the state of B2B blogging and its adoption today. Some key findings from the report include:
B2B Internet Marketing and PR Tools
By Sally Falkow - Mon, 05/12/2008 - 8:12am.
Although many people view Web 2.0 - blogs feeds, social networks etc - as a BtoC play, the study on BtoB use of online marketing and PR tools presented at the Association of National Advertiser's (ANA) B-to-B Conference last year found that in fact far more BtoB companies had embraced, and stuck to, these new tools over the last three years.
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