SmallBusinessNewz

How Should B2B Companies Handle Twitter “Handles”?

If you're a B2B marcom pro considering extending your social presence to the Twittersphere, you need to think about how to set up your Twitter handles—the @name—to avoid future issues. I advise clients against using colleague names for two reasons. One, you need to consider what happens to that person's handle when they leave the company and use their personal name to continue tweeting; and two, the handle offers a branding opportunity for the company. Consider the following when setting up your Twitter handle:  

YouTube Releases Guide for B2B Marketing Best Practices

Google has put together a best practices paper for B2B marketers who wish to utilize YouTube as a tool in their strategies. The paper, which is free to download covers basics about using YouTube for marketing.

Google: Digital Age Requires Changes in B2B Marketing

Google recently posted a video on its Barometer Blog, which focused on B2B marketing in a digital world. Richard Robinson, Head of Business Markets, Google UK gave this video an animated twist about how businesses are developing and changing in a new digital age. The following outlines some of the things discussed in the video.

B2B Blogging and Value

There’s been a lot of discussion recently about how to measure the value of blogging, including in B2B organizations. Forrester Research recently released a study entitled “How to Derive Value from B2B Blogging,” and it contained many valuable insights into the state of B2B blogging and its adoption today. Some key findings from the report include:

B2B Internet Marketing and PR Tools

Although many people view Web 2.0 - blogs feeds, social networks etc - as a BtoC play, the study on BtoB use of online marketing and PR tools presented at the Association of National Advertiser's (ANA) B-to-B Conference last year found that in fact far more BtoB companies had embraced, and stuck to, these new tools over the last three years.