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Curing Banner Blindness

By Chris Crum - Wed, 03/12/2008 - 12:10pm.

Many people think that banner advertising on the Internet is all but dead. They cite things like "banner blindness" and lack of conversions. I'll say this: Poor and ineffective banner advertising is dead. And guess what. It was never alive to begin with. Banner advertising itself is alive and well. Why else do you think you still see it everywhere?

News Tags: banner blindness, Internet advertising, banner advertising, eBusiness, advertising

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