SmallBusinessNewz

Behaviorally Targeted Ads Twice as Effective?

An interesting report was released by the National Advertising Initiative (NAI) this week, which concluded that behaviorally-targeted ads are more than twice as valuable, and twice as effective as non-targeted online ads. Last year, behaviorally targeted ads secured an average of 2.68 times as much revenue per ad as non-targeted "run of network" ads, based on data from 12 major ad networks. The weighted average cost per thousand ad impressions (CPM) for behaviorally targeted ads was $4.12, as opposed to $1.98 for run-of-network ads.

News from Google Businesses Should Pay Attention To

There's been a lot of new coming out of the Google camp over the last day or two, but a few things stick out as important things that small business owners may really want to pay attention to. For one, Google Checkout is raising its fees. The service is definitely not as popular as PayPal yet, but there are probably a great many of you using it anyhow. If so, you've probably already gotten an email about the rate hikes, but if not, it goes something like this:

Ad Storylines of the Week

Naturally in writing for publications like SmallBusinessNewz and WebProNews, I come across a fair amount of advertising stories. So I thought I'd share a few nuggets from this past week.Behavioral Targeting

Behavioral Targeting to Reach Over $1.1 Billion This Year?

Research and analysis firm eMarketer estimates that over $1.1 billion will be spent this year in behaviorally targeted advertising. Will your business be in that mix?