SmallBusinessNewz

SMB's: To Blog, Or Not To Blog

Well, it’s upon us. It’s obviously the end of the line for our economy. I suspect that when we all board up our shop windows and pack in our businesses we will just have to see what happens on the other side, if there even will be an other side of this mess. Hopefully there will be something left if this thing ever passes. Since we believe everything that the politicians and media tell us about the economy and ourselves this is the right time to just quit.

SEO Tips For Your Blog

Moderator Dana Todd & Lee Odden Blogs have been abuzz for at least 4 years in the tech space and in the past 2-3 years in the business marketing world. Like many new marketing/communication channels, there continues to be a need to demystify shiny new objects and what they mean for businesses. Blogs and search engine optimization are no different.

Business Blogs: Value vs. Cost

If you're a small business owner or entrepreneur you should be asking the question: should I blog? While I'm a big proponent of blogging, I don't believe that any marketing campaign is right for all businesses or all people. There's a value vs. cost equation that only you can answer. Will the time and effort you put into blogging be returned in business gained? Can the time you spend on blogging be better spent elsewhere? How can you measure success with blogging? The Costs of Blogging:

Balancing Your Small Business & Your Blog

There are a lot of professional bloggers out there. I’m not one of them. Like many small business owners that also happen to blog I have to find ways to balance my time between the demands of running a business and pushing out information that helps me build up my online reputation.

Defining Success In Business Blogging

When talking with TopRank or M&O Account Teams about new clients, it is inevitable that I will ask if there is a blog involved. There are simply too many advantages to enabling a web site with fresh, themed content that is well structured for SEO benefits and that also offers a great platform for creative promotion, not to consider it in the online marketing mix. However, the mis-perceptions about what a blog is and is not abound, even with self-described "blogging experts".

Branding For Small Business And Bloggers

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. -Jeff Bezos

Want Google to Talk to You?

When I speak to audiences, I sometimes get questions about how a search marketer would ever know that something is wrong. If you hired the wrong search optimizer and your site has problems, why doesn't Google tell you what's wrong? Now they can.

Learning from experience and turning failure into success

A lot of business/marketing/webmaster blogs are filled with speculation - sales-speak which defines success with a subject in generic terms.

Blog As A Small Business Secret Weapon

Business blogs are a secret weapon for the small business owner. While perhaps not as dramatic as some of the high tech toys, employed by Batman or Wonder Woman style superheroes, a blog can provide an even greater impact.

Values: From The General Store To The Internet

Relationship marketing and relationship building with blogs has long been considered a major reason for starting and maintaining a business blog.