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Blogging

Don't Let Blog Comments Ruin Your Reputation Syndicate content

Blogs and blog comments are great for a small business owner because they allow you to socialize with others within your niche, which can indirectly promote your business. This is true for both your own blog and comments on others, but one thing you have to be careful of is a commenter who is out to make you look bad.

B2B Blogging and Value Syndicate content

There’s been a lot of discussion recently about how to measure the value of blogging, including in B2B organizations. Forrester Research recently released a study entitled “How to Derive Value from B2B Blogging,” and it contained many valuable insights into the state of B2B blogging and its adoption today. Some key findings from the report include:

SBM Unleashed: Blogging for Business Syndicate content

Keeping in theme with my recent article about the social part of blogging, and following up on the Small Business Marketing Unleashed coverage, I received some notes taken by our reporter Abby Prince who was at the conference and attended the Blogging for Business session.

The Social Part of Blogging Syndicate content

Whether you have been blogging (for business purposes) for years or have recently started, it is important to not forget the social aspects of it.Think of your blog like your own little community, and like other communities such as forums or social networks, participation is of the utmost importance.

Should Your Small Business Blog? Syndicate content

Blogging represents an opportunity to build one's reputation and authority with customers, but if it's done poorly the blog may not reflect well on the brand.
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You can't say he didn't warn you.  Chris is away, now - his paternity leave has started - and it's liable to be some time before we hear from him again.  We'd like to extend our best wishes to...
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