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books
Interview with Multichannel Marketing Author
By Manoj Jasra - Wed, 07/09/2008 - 10:02am.
I recently had the chance to interview a well known analyst in our industry and the author of "Multichannel Marketing," Akin Arikan. Multichannel Marketing was released this past April, and Akin's focus was to help marketers understand how to fully leverage/measure the various forms of marketing.
Business Book Review: Tuned In
By Mike Moran - Sun, 06/29/2008 - 2:06pm.
I was lucky enough to be given a preview copy of a great new book by Craig Stull, Phil Myers, and David Meerman Scott called Tuned In.
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