Brand Image
Thinking About Rebranding Your Business?
By Chris Crum - Tue, 07/01/2008 - 10:56am.
Sometimes when business isn't going as well as planned, it pays to consider changing your image. Making your business seem fresh in the public eye can be huge for attracting new customers. The important thing to remember when trying this approach however, is to not let down your current customers. They are after all the ones keeping you in business in the first place.
Drive Your Way To Brand Awareness
By David A. Utter - Fri, 03/07/2008 - 12:38pm.
Chances are, you already own a potentially effective way to increase the visibility of your local business.
When Fans Say The Right Things The Wrong Way
By Doug Caverly - Wed, 02/06/2008 - 3:07pm.
Suppose you're showing off a new Dodge Viper. You're proud that it sounds like a monster and kind of looks like one, too. Then some well-meaning bystander calls the Viper "cute," and you're crushed. Okay, now what if a similar situation happens with your business?
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