June 24, 2017

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Optimize Your Brand For Digital Media

August 23, 2012 Lee Odden

The role of media in helping brands become more relevant online has entered a time where words like “convergence” and “integration” best describe the multiple channels, approach, and skill sets necessary to succeed.

In Social Media, No One Cares Unless YOU Care

August 14, 2012 Danny Brown

Depending who you listen to or read in the social media space, the best reason to use social media for your brand varies. It can be for listening; resolving issues; lead generation; focus groups; recruitment; and much, much more.

Is This Marketing Error Hurting Your Business?

March 23, 2012 Jim Connolly

The most successful small businesses have found out that there’s a decision they need to make, if they want to succeed. The decision is about where they decide to position their business: You can focus on developing a quality brand. You can focus on developing a budget brand. You can’t […]

The Business Case For Facebook, In One Sentence

October 6, 2011 Mark Schaefer

What is the most-debated question in social media today?  One candidate is, “Should my company have a Facebook page?” The tension comes from several angles. It could be due to: •The company is not culturally-ready to deal with comments from real people. •The company has whacked-out expectations about how sales will increase once they […]

How a Brand Defines Your Business

February 17, 2011 Abby Johnson

A brand can take as long as several years to build but can be damaged, and even destroyed, by something as small as a tweet. That’s scary, huh? It is also why branding is such a challenging task. "Simply put, the largest and most important aspect of your brand is […]

Unbranding Traditional Branding Methods

August 25, 2010 Frank Reed

I am a sucker for the weird and the odd especially when it comes to business. What’s even more interesting is when the weird and the odd makes more sense than the norm. That’s how I take the revelation that brands are getting smart enough (actually sneaky enough is a […]

Are You Marketing Towards Women?

June 23, 2010 Manoj Jasra

  Earlier this week Unicast released its "What Women Want From the Web Report" Summer 2010 revealing the preferences, intentions and activities of women online this summer. The report discusses Unicast’s recent national online survey of 516 women, and provides detailed analysis and demographic breakdowns. Below are some of the […]

Build Your Brand with Storyteller Marketing

April 2, 2010 Abby Johnson

Take just a moment and think about brands that use stories. For instance, we can all probably recall the stories that brands such as Folgers and Smucker’s use.  The stories just seem to stick with us, don’t they? More SmallBusinessNewz Videos As pointed out in the above video, stories are […]

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