SmallBusinessNewz

The Business Case For Facebook, In One Sentence

What is the most-debated question in social media today?  One candidate is, “Should my company have a Facebook page?” The tension comes from several angles. It could be due to:

How a Brand Defines Your Business

A brand can take as long as several years to build but can be damaged, and even destroyed, by something as small as a tweet. That's scary, huh? It is also why branding is such a challenging task.

Unbranding Traditional Branding Methods

I am a sucker for the weird and the odd especially when it comes to business. What’s even more interesting is when the weird and the odd makes more sense than the norm.That’s how I take the revelation that brands are getting smart enough (actually sneaky enough is a better term) to find ways to disassociate themselves from moronic pop culture ‘celebrities’ like Snooki from MTV’s Jersey Shore.  

Are You Marketing Towards Women?

 Earlier this week Unicast released its "What Women Want From the Web Report" Summer 2010 revealing the preferences, intentions and activities of women online this summer. The report discusses Unicast’s recent national online survey of 516 women, and provides detailed analysis and demographic breakdowns.

Build Your Brand with Storyteller Marketing

Take just a moment and think about brands that use stories. For instance, we can all probably recall the stories that brands such as Folgers and Smucker's use.  The stories just seem to stick with us, don't they?

Protecting Your Brand Online

What comes to your mind when you think of social media terrorism? When most people think of terrorism, they think of weapons of mass destruction. Social media terrorism, however, could potentially harm a business's reputation and credibility in the same way that a weapon could destroy a physical property.

Are You Researching Your Brand On Social Networks?

Performics reports that Twitter may be the place to get your brand mentioned if you want social networkers’ attention, according to MediaPost. Nearly half (48%) of those who saw a brand mentioned on Twitter turned to a search engine to research that brand. Other social networks lagged far behind, with 34% researching.

Approach Social Media With A Purpose

Ever had a time in your neighborhood or apartment complex or anywhere for that matter that you were enjoying the peace and quiet of a time and then it happened? You know. One dog barks then every dog in the neighborhood decides they have to have their say.  Suddenly that peaceful moment is a cacophony of dumb dogs yelling at nothing in particular but still making a lot of noise and helping nothing. You just have to wait it out until they run out of energy and do the only thing that dogs do well; sleep.

Top 5 Ways to Exploit Halloween to Benefit Your Business

Note: We originally ran this article last Halloween, but I thought it would be fun to run it again, so there you have it. Let me start off by saying, this article is purely for fun. I don't really condone most of these ideas. It's Halloween and this is a day where people play pranks and whatnot. I'd like to just post the article, without this disclaimer, but I've seen too many of these things backfire when people don't "get it." So I'll tell you flat out. It's a joke. Most of these will probably get your house egged or TP'd.

Part 2: Top 10 Mistakes to Avoid When Branding

In Part 1: Top 10 Mistakes to Avoid When Branding, we confirmed that the process of building a brand was not an easy one. While all that is true, we also stressed the importance of branding since it gives your business a face and is very instrumental in the success of your business.