SmallBusinessNewz

Showing Your Customers That They're Important

I've been writing a lot lately about treating customers right because I feel that a business that can put themselves in the shoes of the customer, will better be able to serve their own, and ultimately get more business as a result. I also think we can all identify with how customers are treated, because we're all customers it one capacity or another. Everybody is a customer to someone.

Keep Your Customers Comfortable

Here's a question for the brick and mortars. Are you providing a comfortable environment for your customers? TemperatureAs we get closer to the summertime, heat is going to become more of a factor for the comfort level of your customers, not to mention yourself and your employees. Keeping your store at a reasonable temperature may not seem like a huge factor in the buying process, but I think many customers would disagree.

Help Out the School Team, Get Some Advertising

Since I've been talking about offline advertising tactics today, I'll follow up with this idea. Extracurricular activity programs at schools (especially high schools) are always in need of funding.Fundraisers are held all the time for all of the different high school sports, the yearbook, etc.

One Way That Your Customers Can Save Gas...

This kind of ties into David Utter's recent article on saving your customer's fuel costs. I think that most of you would agree with me that these gas prices are getting ridiculous. Believe it or not, your customers are probably thinking the same thing every time they go to fill their tanks. Chances are that many of these same customers are also trying to think of ways to cut down on the amount of gas they use, if nothing else, just to save some money.

Is Your Sales Team Too Pushy?

Obviously sales are the cornerstone of any successful business. After all, if nobody's buying from you, you're not going to be in business for very long.However, there is such a thing as your sales team working too hard. What I mean by this is that they might be pushing the customers too hard to get them to buy.

Your Business and Taking Advantage of the Great Outdoors

Well, here it is, the beginning of May. It's about time we start seeing more consistently warm weather, as the summer gets closer. I talked yesterday about preparing for Mother's Day, which is getting really close, but you really need to be planning for the summer, particularly if you are a brick and mortar store.

"Your Mama is Making Me Money..."

Guess what's coming in exactly 12 days. Sunday, May 11th. Ringing any bells?  That would be Mother's Day of course, the day of the year when tons of consumers come to you, the small business owner, with intentions of spending money to let their mommies know that they are appreciated. Are you prepared?

Is Every Day Earth Day for YOUR Business?

If every day is Earth Day for small businesses, maybe it's time to ask yourself if this applies to your own business. Let's face it. Not all businesses are out to help the environment. I'd be interested in seeing the actual percentage of small businesses that are creating environmentally friendly products or those that are dedicated to actually cleaning up the environment.

Half of U.S. Small Businesses Don't Have a Site

If you thought the stats about small business web site neglect were alarming, get a load of this one: nearly half of small businesses in the U.S. don't even have a site according to research firm IDC.