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Business
Google Cool With Your Local Business Category Pick
By David A. Utter - Wed, 04/16/2008 - 10:05am.
No more agonizing over Google missing your business category when listing your firm at the Google Local Business Center.
Retirement Worries Plague Small Business Owners
By David A. Utter - Tue, 01/29/2008 - 10:42am.
The working small business owner will probably keep on toiling through retirement age, due to financial and medical cost concerns.
Animosity and Competition
By Stoney deGeyter - Mon, 01/28/2008 - 5:22pm.
Thursday’s Celebrity Apprentice was a pretty lackluster episode. I was excited to see Marilu Henner and Vincent Pastore square off. I like both of them, but Marilu seems to be a much stronger leader than Vincent. I wasn’t sure who I was rooting for. I mean, I love it when Omarosa’s team loses, but I don’t want to see Marilu go.The women have severe cohesiveness issues, thanks largely due to Omorosa. On the other hand, the guys, who work very well together, had some pre-task fireworks themselves. Which brings me to…
Number Of Americans Starting Small Businesses Declining
By Mike Sachoff - Mon, 01/28/2008 - 3:29pm.
The percentage of the U.S. population that is starting a business is declining. Data from the Federal Reserve indicates that the percentage of American households that own a business decreased from 14.2 percent in 1983 to 11.4 percent in 2004.
Small Business, Congress Differ On Economy
By David A. Utter - Mon, 01/28/2008 - 11:19am.
The doom and gloom coming from Congressional committee meetings runs in stark contract to a survey of SMB companies.
Surviving Rocky Times with Local Search
By Rene LeMerle - Mon, 01/28/2008 - 9:28am.
For small businesses, especially with a local focus, Local Search is an essential ingredient in surviving the turbulent economic times ahead. Local search plays a key role in getting your business found by potential customers online.
A Starting Point for the Hiring Process
By Chris Crum - Sat, 01/26/2008 - 5:29pm.
Finding the right people to fill certain positions within your business can sometimes seem hopeless. The hiring process can take its toll on your patience as well as your budget, but there are precautions that you can take to ease the process along and minimize headaches.Paying Close Attention to ResumesBefore getting potential employees in the door for an interview, really look at their resume. Does it contain specific skills that you need out of them?
Is Podcasting Right for Your Business?
By Chris Crum - Fri, 01/25/2008 - 9:19pm.
Podcasting is often done for entertainment purposes, but when done properly, it can also serve as another weapon in the marketing arsenal of your business.Podcasting may not be right for every business, but if you are looking for a fresh way to serve some content, it may be the answer you're looking for.The Three Cs
How the Company Logo Can Increase Website Conversion Rates
By Bill Haig - Fri, 01/25/2008 - 4:06pm.
A small business friend complained the other day that his website really isn't worth the small amount of business it brings in. There are some estimates that say the majority of all small business websites fail to make money. Clearly there is a major problem in this early era of small business websites employed as sales tools.
15-Week Marketing Course Aimed at Small Businesses
By Chris Crum - Fri, 01/25/2008 - 2:28pm.
Matthew Scott, the director of Duct Tape Marketing (who will have a presence at the Microsoft Business Summit in March) has launched a 15-week marketing virtual course aimed at small businesses.
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