SmallBusinessNewz

Advertise Like Nike - Consistently

Last week we discussed how a lack of advertising reflects poorly upon your business. A study from research firm Ad-ology showed that nearly half of adults in the US consider a lack of advertising to be a sign that the business is struggling. Even if consumers don't associate your lack of advertising with a failing business, you are still missing out on the trust and credibility that advertising can bring to the table. You need to advertise consistently.

Does Your Small Business Use Twitter?

Business Week recently provided this article, Twitter: Building Businesses Tweet by Tweet. I learned about it from Twitter via JaimeSF. It starts with a case from Chris Savage from Wistia. “Savage frequently trolls Twitter looking for sales leads for his five-person, $1 million company, which makes software that facilitates video sharing through a private network.

Customer Experience is More Than Customer Service

Customer experience is more than just customer service. This is Amazon's philosophy, and you can see how successful that company is. BusinessWeek has an in depth look at Amazon's practices when it comes to dealing with customers, and small businesses looking to boost their own success should pay attention.

Read Up Before International Travel

Going global is a goal for many small businesses, as it signifies true growth. Naturally, going global will often entail traveling to different countries around the world and networking with other business professionals in these countries.