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BusinessWeek
Online Reputation Management as an Industry
By Andy Beal - Thu, 05/01/2008 - 1:56pm.
Online reputation management (ORM) is officially an “industry.” While there’s been a lot of discussion about the importance of reputation management, BusinessWeek is among the first to look at the industry behind it. While I define online reputation management as this…
The Effects of Social Media on Business
By Barry Welford - Mon, 02/25/2008 - 10:29am.
Pierre Far, in a guest post on Techipedia asks the question, Is Social Media the Final Frontier of Marketing? Given the popularity of such activities as Facebook, YouTube and Twitter, it’s clearly a question that many marketers must be asking.
San Francisco Chronicle: Blogs Can Be Businesses
By Mathew Ingram - Mon, 10/22/2007 - 1:17pm.
The San Francisco Chronicle has a story about blogs as businesses, featuring comments from Mike Arrington of TechCrunch, Lisa Stone of BlogHer, Jon Callaghan of True Ventures (which is an investor in Om Malik’s GigaOm.com), Nick Denton of Gawker, John Battelle of Federated Media and Brian Sugar of PopSugar.com — t
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