SmallBusinessNewz

Why More Businesses Are Turning to Email Marketing

A survey conducted by Hurwitz & Associates and sponsored by Campaigner revealed some interesting results on how small businesses view email marketing. The survey gathered responses from 259 small business owners and focused on North American small businesses with 1 to 20 employees.

Personalization and Targeting for Email Deliverability

SmallBusinessNewz conducted a little Q&A on email marketing and deliverability issues with Jeremy Saibil, the Director of Deliverability at email marketing firm Campaigner.SmallBusinessNewz: There have been a lot of email marketing deliverability studies and reports recently – why is it such a hot issue right now?

Report Looks at Email Deliverability Metrics

Deliverability is perhaps the greatest obstacle that email marketers face. Even if you have a good-sized list, and great content, getting the message to the inboxes of everyone on that list can still be a tricky task. Thanks to spammers and email filters set up by both service providers, as well as users (among other factors), deliverability has become more difficult over the years.

Email Marketing Still Has a Place in Your Marketing Arsenal

Social media marketing gets a lot of attention these days, and with good reason. There is all kinds of potential there for small businesses. But that doesn’t mean business owners should forfeit other online marketing strategies that have been working effectively for years – like email marketing. Got email marketing tips? Share them.

Tips for Getting Into Email Marketing

Email marketing is still one of the most effective online marketing strategies, despite the growing popularity of social media. Like any other form of marketing, email marketing campaigns are only as good as the effort you put into them. Email marketing solutions provider Campaigner has put together the following list of five email marketing tips:1. Put yourself in the customer's shoes2. Make a 2009 email marketing plan3. Start building your email list

Small Business New Years Resolutions

With the New Year quickly approaching, and the pretty good response we've seen to the 100 email marketing tips, it seems only logical that I also share some new years resolutions from Campaigner. These are resolutions to improve your email marketing campaigns in 2009: 1. Clean your email list. Make sure all unsubscribe requests are taken care of. Scrub your list and improve your deliverability rates as well as your reputation.

Tips For Email Marketing in the Holiday Season

As you may have read, email marketing is he preferred method of marketing among small businesses this holiday season according to email marketing firm Constant Contact. Make of that data what you will, but if you do choose to use email marketing, there are a variety of factors to consider when launching your campaign. Add the approaching holiday season into the mix, as well as a weakened economy, and these factors become all the more important.