SmallBusinessNewz

When Should You Post To Social Networks?

When the company I worked for got into email marketing, the perfect day and time to send an email blast was the holy grail. Can’t send on Monday because people are digging out from the weekend. Can’t send on Friday because people are thinking about the weekend. Can’t send first thing in the morning because people are just getting into the rhythm of work and not ready to think about emails. Can’t send in the afternoon because people are shutting down for the day.

Ads Not Getting Clicked? What's the "Dwell Rate" Like?

Online advertising is not just about the clicks, as a recent study from marketing firm Eyeblaster clearly illustrates. Users can engage with advertisements without actually clicking through. In fact, Eyeblaster is even trying to coin a new metric called "dwell time." This is in reference to the amount of time a user "dwells" on an ad. This could mean different things depending on the nature of the ad. It could be how long the ad is viewed if it contains video, how long it is expanded if it is expandable, etc.

Different Ways to Get ROI From Facebook

The Search Engine Strategies conference is in progress in San Jose. One of the sessions at the event was about turning the social web into real ROI (return on investment). The session focused on best practices in how marketers can leverage the social web as a simple way to quickly build and manage effective campaigns.