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Case Study on Good Social Media Marketing

By Lisa Braziel - Thu, 06/12/2008 - 10:08am.

Before I go further, I just wanted to say that I realize that I often point out companies whose social media efforts fail or fall short. It’s a character flaw, I promise. But, I really think it is because every time I take the time to dissect a campaign, I learn a little bit more.

News Tags: Marketing, Social Media, social media marketing, Gather, colgate, Branding, social networks

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