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Are Negative Reviews Sometimes Positive?

By Shawna Fennell - Tue, 02/09/2010 - 2:25pm.

If you were to ask most people, they would tell you that negative reviews would kill their company. However, I can tell you of one company that turned their entire business around based on negative reviews and feedback. Dominoes Pizza The result? Record breaking sales for Superbowl. Their customers specifically stated:

News Tags: Negative reviews, advertising, Superbowl, Dominoes, commercials

"Platform" Advertising In 2010

By Jim Berkowitz - Mon, 02/01/2010 - 6:13pm.

Here are several excerpts from an excellent article by Garrik Schmitt, VP of experience planning at Razorfish, Super Bowl Shuffle: Why Marketers Will Shift to ‘Platforms’. For much more, be sure to check out the complete source article:

News Tags: advertising, Platforms, commercials, Super Bowl, SMB

5 Steps For Making an Effective Commercial

By Chris Crum - Wed, 01/13/2010 - 3:19pm.

Have you ever wanted to make a television commercial, but didn't know how to go about it? Google recently uploaded a video highlighting 5 steps for doing so, which could get you pointed in the right direction. Have you ever made a TV commercial? Share your tips.

News Tags: Television, advertising, tv commercials, online video, tv, Google, commercials

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Need Software For Your SMB? Look No Further!

Last week, WebProNews was privileged to conduct an interview via Skype with Alex Bard, the Vice President and General Manager of Desk.com, about its new cloud-based customer service software. This...

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