SmallBusinessNewz

Branding Through Aggregation

Something I often discuss with my collegues is a goal for social media to amplify the voice of the individual over the institution. This is because the institutional voice has lost relevance. It is less trusted.Research has shown that 90% of the audience to a social site is not interested in participating, but keenly interested in the content. They are interested in this content because 1-10% that is responsible for authoring the content is preferred over the singular voice of an institution.