August 28, 2016

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The Freemium Business Model For Small Businesses

May 22, 2012 Joseph Baker

Once upon a time, business was easy. You created a product, put a price on it and sold it. Competition either tried to make the product cheaper or with different features so they looked like the better option. Nowadays, times have changed a little. Online marketing is just as important […]

Facing the Giants in Your Industry

April 18, 2011 Abby Johnson

There has always been a rivalry between large businesses and small businesses. Large businesses seem to have all the breaks with big budgets, lots of staff and resources, and many other seeming advantages. Although it’s not exactly fun to be the one with a smaller budget and fewer resources, it […]

4 FREE Ways to Gather Marketing Intelligence

January 7, 2011 Abby Johnson

Market research firms can be very helpful to businesses since they offer information regarding customers’ priorities, motivations, decision-making patterns, and even their budgets. However, these firms are often expensive for small businesses. More SmallBusinessNewz Videos Luckily, these firms are not the only option businesses have. As explained in the video […]

6 Tips for Determining Your Pricing Structure

April 29, 2010 Abby Johnson

Even if you have the best product or service in the world, if your price is wrong, it could really hurt your business. If your price is too high, you won’t get business; and if your price is too low, you won’t make any profit. So, what is a business […]

Lessons Learned from Watching American Idol

March 23, 2010 Stacy Karacostas

I’ll admit it…Over the last few years I’ve gotten pretty hooked on American Idol. While some consider it nothing more than a guilty pleasure or time-suck, if you look at it from an entrepreneur’s perspective there’s quite a lot to be learned. That’s because Idol isn’t just a singing competition. […]

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