Competitive Analysis

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How Well Do You Know Your Competition?

By Abby Johnson - Fri, 10/09/2009 - 4:39pm.

It really is true that in order to be successful in your business, you have to know your competition very well. Knowing their strengths and weaknesses will make your business stronger.

News Tags: Management, Competitive Analysis, competition

Business Plan Part 6: Competitive Analysis

By Abby Johnson - Fri, 03/27/2009 - 10:19am.

Before you write the Competitive Analysis portion of your Business Plan, you must first conduct a thorough investigation of your competition. Your research must persuade the readers (AKA potential investors) that your business offerings will benefit consumers in a way that your competitors can't or won't.

News Tags: Management, Marketing, Competitive Analysis, Business Plan, competition

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