SmallBusinessNewz

E-Commerce More Competitive in the U.S. Than a Year Ago

Good news for small e-commerce businesses: a new report from comScore finds that the top 25 online retailers account for a smaller percentage of total online sales than they did a year ago. This is U.S. data. Are your e-commerce sales up? Let us know in the comments. The firm has put out its Q2 U.S. Retail E-Commerce Spending report. 

Facebook Brand Fans Have An Average of 50 Friends

comScore has published a new white paper looking at Facebook in a way the firm says it has been unable to do before, using a new platform it has to measure social media. The new techniques are evidently over a year in the making.  They are designed to analyze the brand messages that appear in the News Feed on Facebook, and on the profile pages of businesses, to identify the fans of a brand and the friends of those fans. 

comScore Finds Signs Of Small Business Recovery

Small business owners may not be trampled by customers waving handfuls of cash anytime soon, but comScore, with its considerable experience in collecting and analyzing statistics, supports the idea that things are getting better.  The firm's cofounder and chairman shared findings to that effect earlier this week.

comScore Records Heavy Spending On Green Monday

At times, people seem to be just making stuff up with respect to naming busy shopping days (Black Friday, Cyber Monday, etc.).  But we're happy to report that what's been termed "Green Monday" was indeed profitable, as comScore found that U.S. online spending reached $954 million.

comScore Finds Small Firms Losing Online Market Share

Before diving in, we should note that the second quarter of this year is well over, and last week, the Dow was way up.  That said, a new report from Hitwise covering the second quarter of this year indicates that things went pretty wrong for small businesses.

Take Advantage of E-Commerce Spending Growth

comScore recently released its Q1 2010 U.S. retail e-commerce sales estimates. The firm found that online retail spending neared $34 billion for the quarter, a 10 percent increase compared to last year. Are you finding new ways to reach customers online? Comment here.

How Can Marketers Be More Effective?

Many marketers are finding themselves in a difficult situation. They are trying to meet the same goals that they were given before the recession hit, but now they have smaller teams and budgets to work with. So, what can marketers do to succeed?

Study: Online Video Ads Not Testing Viewers' Patience

As you've surely noticed, television ads serve a lot of purposes not intended by advertisers, giving people the perfect opportunity to grab a snack, use the restroom, or check out a couple minutes of Antiques Roadshow.  But people haven't hit their limit in terms of ads in online videos, according to data from comScore.

comScore, .Fox Demonstrate Online Ads' Effectiveness

Believe it or not, banner blindness and ad blockers haven't made online advertising ineffective.  According to new information from .Fox and comScore, online ads can indeed be of real use, and so may be something that more small business owners should look into employing.

Q4 Online Retail Spending Reached $39 Billion

comScore released its Quarter-4 2009 U.S. retail e-commerce sales estimates yesterday. According to the fiirm's research, online retail spending reached $39 billion, a 3 percent increase from last year. "The fourth quarter, with 3 percent year-over-year growth, helped end what has been a disappointing year for online consumer spending on a more positive note," said comScore chairman Gian Fulgoni.