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Study: Online Media Essential To Local Shopping

By Doug Caverly - Wed, 03/10/2010 - 2:41pm.

Small business owners who have worked hard to create sites, use social media, and proofread info on services like Google Maps should be pleased to know their effort's likely to pay off. BIA/Kelsey and ConStat have determined that 97 percent of consumers use online media when shopping locally.

News Tags: Research, ConStat, BIA/Kelsey

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