Consumer Behavior

Offline Retail Vs. Online Retail

By Abby Johnson - Thu, 09/16/2010 - 10:38am.

Although online shopping has seemingly taken the world by storm, offline shopping is still very significant. In fact, the California Institute of Technology (Caltech) recently conducted a study that showed some slightly surprising information regarding consumer behavior offline.

News Tags: California Institute of Technology, Consumer Behavior, consumers, Traditional Commerce, e-Commerce, Retail, Product Presentation, Caltech, Products and Services

Getting the Most out of Your Analytics

By Abby Johnson - Thu, 08/19/2010 - 12:49pm.

Analytics can be very confusing and overwhelming. Most business owners recognize the importance of them but easily get bogged down with all the data. Fortunately, it is possible to make them more understandable. To do this, small businesses should start by establishing goals for their analytics.

News Tags: Management, Marketing, SEO, Metrics, tools, Consumer Behavior, Analytics, conversions

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