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The Problem with Your Company Blog

A big thank you to Kelly Feller who emailed me and several others at Intel this article from the Wall Street Journal, “Most Corporate Blogs Are Unimaginative Failures”. This is perfect timing as I am planning to launch a new consumer blog for Intel in the coming months. The following is a tidbit from the article:

Branding Through Aggregation

Something I often discuss with my collegues is a goal for social media to amplify the voice of the individual over the institution. This is because the institutional voice has lost relevance. It is less trusted.Research has shown that 90% of the audience to a social site is not interested in participating, but keenly interested in the content. They are interested in this content because 1-10% that is responsible for authoring the content is preferred over the singular voice of an institution.

You Didn't Know These Things About Email Marketing?

There's not an exact science to email marketing (or marketing in general for that matter). If there were, everyone engaging in a campaign would be successful. Unfortunately, that is just not the case. There are however, some things to consider that can significantly enhance your chances of having a successful one, and it's not just about staying out of the spam folders. Although, that is certainly part of it. Avoiding the Spam Filters

They've Opened Your Email...

As long as I'm breaking down the elements of a successful email marketing campaign, why stop at avoiding spam filters and the importance of the subject line?

Ways a Blog Can Beneift Your SEO Efforts

Just a few reasons why a blog is a great tool for SEO.

Diving Deeper Into Web Analytics

In order to be successful in a B2B world, marketers require a strong understanding in regards to their potential customers. Things such as lead qualification, targeting in the sales cycle, and testing content/collateral are all areas where analysts can push the envelope in order to provide more insight for their marketing team. Below I have outlined 4 areas where analysts and marketers need to dive deeper and work together in order to succeed in their business.

Online Communities Creating A Lot Of Interest

Type, type, and type some more if you want, but content creation isn't everything.  In fact, new data - although it isn't quite the same as the results of comprehensive survey - indicates communities might be much more important to people.

SBM Unleashed: The Importance of Your Keywords & Content

The Small Business Marketing Unleashed conference may be over, but we still have some information from it to share with you in case you missed it.

The Social Part of Blogging

Whether you have been blogging (for business purposes) for years or have recently started, it is important to not forget the social aspects of it.Think of your blog like your own little community, and like other communities such as forums or social networks, participation is of the utmost importance.