SmallBusinessNewz

Does my Blog Look Big in This?

Oh yes, ‘wearing’ your blog is this season’s latest trend. No, I haven’t completely lost it; you really can ‘wear’ your blog (in a manner of speaking). People read blogs because: •    They want to learn something •    They enjoy reading people’s opinions •    They are personal That last one is the key – they are personal. Your posts are written by you, from the heart and full of personality.

How To Merchandise Your Blog Content

 When it comes to blogging, we put a whole lot of emphasis on creating content that gets clicked. And, eventually content that fosters loyalty (return visits), behavior change (digging deeper into the site) and action (purchase).

4 Ways To Make Your Blog Content Work Harder

A full 65 percent of companies now have a blog.According to Hubspot’s 2011 State of Inbound Marketing Report that’s up 17% from just two years ago.But, with that commitment comes a major commitment in resources–both staff time and money. With big investments come big expectations. And, corporate teams are often left a little disappointed in that area. Not enough RTs. Not enough page views. Not enough actions on behalf of their customers.

5 Types of Content That Every Business Must Employ

The creation and distribution of content has become such a significant aspect of effective marketing that it requires a high place in the strategy conversation in most every business.Some might go as far as to suggest content marketing has become the most effective way to build a business.The word content is confusing enough as it’s bantered around these days, but it’s also difficult for many small business owners to come up with a big picture view of the role content plays in the acquisition of clients.

How to SEO your Content for Rankings

A lot of people have trouble figuring out the “correct” way to optimize content for keywords. Copywriters are resistant to having to use particular words to get their point across and, rightfully, don’t want their content cluttered with dumb sounding “keyword” phrases. It’s unfortunate that “optimized content” has somehow come to mean something other than “marketing content” for a website.

Creating Content That Works on Social Platforms

One of the most important distinctions about content created for social media is that it can be customized to suit particular platforms. Sure, you can throw your TV commercial up on YouTube, but you’d be completely overlooking all of the ways you can encourage users to interact with your content. To show you what I’m talking about, I wanted to highlight a few brands that are doing a solid job of creating content that works for the social platforms where they’ve chosen to engage.

Get more inquiries from your marketing with this 1 simple idea

One of the most effective tools in content marketing, is the incredible power of curiosity. Curiosity creates action - If you see a great link on Twitter or Facebook, which makes you curious enough, you click it.- If you see an interesting email subject line in your inbox, which makes you curious enough, you click it.- If you see a link from an interesting part of a blog post, which makes you curious enough, you click it.

Top 28 Content Marketing Tactics

Content Marketing is a near and dear online marketing tactic and there’s been an explosion of attention and advice over the past year. SEOs and PR professionals are “seeing the light” if you will, of the value in creating and curating content that delivers value as part of their online marketing and public relations strategies.

Part 1: Signs That Your Marketing Strategy Isn't Working

Are your marketing efforts performing effectively? If not, then your business could be in danger. It is extremely important to make sure your marketing strategy is updated and current in order to see that it performs to its full potential.

Simple Blogging Rules Make A Huge Difference

It is no big secret that blogging can provide a significant income stream. This knowledge is so well known that the blogosphere went from being a relatively small part of internet content to its current point where almost everyone has a blog. Ranging from internet marketing experts through teenagers, everyone is attempting to cash in on a blog in some fashion. However, while many blogs exist, only a small percentage of them actually yield significant dividends.