SmallBusinessNewz

Marketing & the S Word: See Spitzer and Paris Hilton

Since controversy and marketing has been such a popular subject, let's dim the lights, throw on some Color Me Badd, and talk about sex in marketing."Sex sells." Perhaps as cliche as "There's no such thing as bad publicity", but I think this one is a little more true.

Marketing Through Controversy

Ah, the good old tactic of using controversy to get exposure. The "there's no such thing as bad publicity" cliché. Though this may be true sometimes, I don't think it's quite as simple as that. Lets take a look at the positives and negatives of controversial marketing. Why Controversy Can Help Your Business

Initiating Damage Control

I recently wrote an article discussing the ups and downs of using controversy as a marketing tool. I've been getting some positive feedback on the article including a comment from a reader who wrote the following sentence regarding an incident that occurred at a nightclub he owned.

Apprentice Marketing Lessons

The task for this episode of The Apprentice finally offered a true business related task that didn’t let the candidates rely on star power or the pocket books of their rich friends. This was a true marketing oriented task. I really wish they would do more of these. On with the lessons… Business Lesson One: Your marketing must answer questions before they are asked.