SmallBusinessNewz

Don't Make These Online Community Mistakes

Here are several excerpts from a great blog post by Esther Schindler, an editor with CIO magazine, 6 Stupid Mistakes Companies Make with Their Online Communities. I’ve included just 3 of the mistakes that Esther discusses in this post so I highly recommend that you click through and check out the complete source article.

Creating A Social Media Monitoring Strategy

So I was talking with a peer recently about his online community work, and in that conversation I asked him what his company’s social media monitoring and response strategy entailed. His reply: “Oh, you know, we’re using Radian6….”

Marketing Isn't Just About the Transactions

I had a very interesting time working with a company the last couple days about how they need to improve their Web site.