SmallBusinessNewz

Do Great Landing Page Optimization

The biggest search advertising budget in the world won't help the conversion rate if visitors arrive at a landing page that falls below their expectations.

Ways to Track Offline Conversions

In my books and my appearances, I emphasize how important it is to identify your Web conversions—just what are you trying to persuade your customers to do? You also need to measure them. It sounds easy to measure when it's a shopping cart on an e-Commerce site, but when you sell offline its not so easy.