SmallBusinessNewz

Facebook Registration Plugin for WordPress Launched

Last week, Facebook launched a new registration tool for site owners. With this, users can quickly sign up for new sites with their Facebook profiles. The tool goes beyond the simple log-in feature of Facebook Connect, and lets users more easily fill out forms based on the information that they've already shared with Facebook (such as email address, name, birthday, phone number, etc.)

Getting the Most out of Your Analytics

Analytics can be very confusing and overwhelming. Most business owners recognize the importance of them but easily get bogged down with all the data. Fortunately, it is possible to make them more understandable. To do this, small businesses should start by establishing goals for their analytics.

An Equation for Improving Your Forms and Conversions

The other day, we discussed the importance of not wasting you customers' time when trying to get them to buy from your site. In essence, people do not want to spend more time than they have to during the buying process, so the more you can do to make that process quicker, the more likely you are to actually get a conversion. I'm guessing most of you agree with this, and we got some good reader comments on the subject:

Getting More Conversions Out of Google's Content Network

If you market your business online, there is a good chance you may be using Google. But are you taking advantage of the Google Content Network? According to Google, customers spend 95% of their time browsing sites beyond search engines, so this is probably a good idea.

5 Common eCommerce Mistakes That Prevent Conversions

Mike McDonald at WebProNews recently spoke with Khalid Saleh of Invesp Consulting who discusses some things eCommerce site owners should keep in mind when looking to improve their conversions. This is a video that all eCommerce site owners should watch.

Why Are Customers Abandoning the Shopping Cart?

Shopping cart abandonment is a huge challenge for online merchants. eTailers are constantly struggling to understand how they compare to other eTailers and the reasons of cart abandonment so that they can improve their conversions.Yesterday I came across some interesting survey data that will help shed some light on the average abandonment rates, conversion rate and the main reasons for cart abandonment.Industry averages

Increasing Value is More than Just Increasing Links

Part of the reason so many people beg, borrow, and steal for search engine traffic is because so many people have the same thin business models offering the same stuff. Rather than thinking of ways to differentiate or look within for ways to increase value, we figure just getting a couple more links will be all we need to do well. And it may be in the short term, but that is not enough to stay competitive.