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copywriting
Copywriting: Writing Great Product and Service Benefits
By Stacy Karacostas - Tue, 06/24/2008 - 7:58am.
I just got done reading Clayton Makepeace’s blog article: Make your product’s benefits SPARKLE! Although it’s written specifically about finding product benefits, the tips he provides work equally well for selling services too. In case you aren’t familiar with Clayton, he’s been a successful direct response copywriter for 35 years and is credited with helping multiple businesses make millions of dollars. His is one of the handful of online newsletters I subscribe to and read regularly.
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