corporate blogging

The Problem with Your Company Blog

By Michael Brito - Wed, 07/02/2008 - 10:19am.

A big thank you to Kelly Feller who emailed me and several others at Intel this article from the Wall Street Journal, “Most Corporate Blogs Are Unimaginative Failures”. This is perfect timing as I am planning to launch a new consumer blog for Intel in the coming months. The following is a tidbit from the article:

News Tags: corporate blogging, blogs, content

B2B Blogging and Value

By Janet Driscoll ... - Tue, 07/01/2008 - 9:46am.

There’s been a lot of discussion recently about how to measure the value of blogging, including in B2B organizations. Forrester Research recently released a study entitled “How to Derive Value from B2B Blogging,” and it contained many valuable insights into the state of B2B blogging and its adoption today. Some key findings from the report include:

News Tags: Research, corporate blogging, Forrester Research, Blogging, studies, B2B

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