SmallBusinessNewz

How Businesses Can Capitalize on New Consumer Trends

A new study from the National Retail Federation and BIGresearch bears good news for all. The research found that Americans are becoming more generous with their spending habits, especially in regards to small luxury items.

Don't Let Customers Tamper with Your Coupons

Never underestimate the power of a good old-fashioned web forum for healthy discussion and tips that you can apply to your own business. Browsing through our own WebProWorld forum, I noticed an interesting conversation taking place regarding online coupons, and the potential for customers to tamper with them.

Online Coupons Gaining Momentum

Financial lessons don't always stick with people; sales of SUVs picked up months after gas prices went back down, for example, potentially locking their owners into low MPG figures for years.  Still, the results of a new study show that coupons will become a better and better way to attract customers.

Time to Strongly Consider Going the Coupon Route

Experian Marketing Services released data from its coupon report: Benchmark Data and Analysis for Email Marketers. Among their findings, was that 80% of online coupon mailings garnered higher transaction-to-click rates and transaction rates than non-coupon campaigns. In other words, if you are using email marketing, you may want to seriously consider going the coupon route.

Vouchers Receiving All Sorts Of Attention

Now more than ever, vouchers (or "coupons," if you're not in or near England) represent a great way to get people's attention.  New data from Hitwise indicates that UK searches for terms including the word "voucher" are significantly up from last year.

Marketing to the Frugal

Google has an interesting post up on its Retail Advertising Blog. The post gives tactics for marketing to four different groups of people in the current state of the economy. One of those groups is what Google's Yael Davidowitz-neu calls the "slam-on-the-brakes segment."

Mobile Coupons - Savings Customers Won't Leave at Home

Consider the growing adoption of smartphones and other Internet-ready mobile devices. People are taking the web (and applications) with them everywhere they go. A recent study from Nielsen shows that the mobile web has grown by 74% in just 2 years. You can see below the rise of mobile Internet users in the US alone:

Online Coupons Work Better Than Print

If new scientific research is any indication, it appears that online coupons have a much bigger effect on consumers than print coupons do. A fascinating study from NeuroFocus examined consumer responses to coupons both online and printed by analyzing brainwave activity, and combining those findings with others from eye tracking and galvanic skin response measurements.

The Coupon Craze Continues

Whether they’re clipping them or printing them, consumers are hot for coupons right now in their quest to keep financially afloat in a choppy economy.

Looking at Online Coupons Over the Holiday Season

Hitwise released some interesting data regarding online coupons and the holiday season. Coupons can be a great way to get customers to turn to you over the competition.