SmallBusinessNewz

Your Target Audience Is NOT Generic

There’s a mindset among many business owners that they need to be on social media. Specifically, they need to be on Facebook; or Twitter; or LinkedIn; or have a blog; or look ahead to business options on Google Plus. This is usually fostered by fly-by-night consultants and agencies who tap into the fear factor so many businesses have about social media, and use blinding statistics and numbers about these platforms, and why a business needs to be on them.

Building A Loyal Customer Base

Here are several excerpts from an article by Ariel Finkelstein, co-founder and CEO of Kampyle, How to Make the Most of Your Customer Feedback.  Check out the complete source article for much more on this topic:

Gaining Repeat Customers

According to the global loyalty marketing agency, ICLP, customer loyalty is "the totality of feelings or attitudes that would incline a customer to consider the re-purchase of a particular product, service or brand or re-visit a particular company, shop or website."

Why Your Business Needs a Website

Many small business owners still don’t have a website, nor do they see a need for one. Their reasoning is that they are only a one-man band, or a very small company who sell mostly to their local area, so why should they spend extra on a website when they could advertise in their local newspaper instead? Yet the very reasoning about advertising locally is one of the reasons every business should have a website, regardless of size.