SmallBusinessNewz

Gaining Repeat Customers

According to the global loyalty marketing agency, ICLP, customer loyalty is "the totality of feelings or attitudes that would incline a customer to consider the re-purchase of a particular product, service or brand or re-visit a particular company, shop or website."

The Analytics of Customer Loyalty

Customer loyalty can be a crucial part of business, and there are many ways to keep customers coming back. It starts with providing a good experience for customers the first time around, but on the web, that isn't always enough, simply due to the incredible variety of competitors available at the customers' fingertips.

Customer Experience is More Than Customer Service

Customer experience is more than just customer service. This is Amazon's philosophy, and you can see how successful that company is. BusinessWeek has an in depth look at Amazon's practices when it comes to dealing with customers, and small businesses looking to boost their own success should pay attention.

Give the Customer a WOW! Experience

When was the last time you truly had a WOW! experience? I had one not too long ago, and I still can’t stop thinking about it.With spring on the way, it was time to get new flea and heartworm preventatives for my dog, Sadie. I decided to try ordering from 1-800-PetMeds because I had just gotten a discount coupon and catalog in the mail from them. And it turns out they had a couple of items I’d been having trouble finding (all hail the finger toothbrush!)

Effective Coupons and Repeat Business

About a month ago (to the day in fact) I wrote an article about saving your customers money to get them to spend more with your business.

Consider How You Are Treating Your Customers

I read an article today by Mike Moran talking about an unpleasant customer service encounter he experienced at a furniture store.

Happy Customers Buy Again

Like employee loyalty, customer loyalty is something you have to work at. Just because someone bought from you once doesn’t mean they will come back. Give them reason to.Without getting into all of the technicalities of the loyalty business model, there are some simple things to keep in mind.Give them a quality product