SmallBusinessNewz

Marketing Isn't Just About the Transactions

I had a very interesting time working with a company the last couple days about how they need to improve their Web site.

Solving Customers' Problems to Create Relationships

If you read my monthly newsletter the other day, you understand that I think that the Web is ushering in a new way of communicating with customers.

Create a World-Class Customer Experience

I have always been a huge evangelist for greater customer focus. Because of my experience in relationship management, system integration and customer satisfaction, I have learned first hand how technology designed without the customer in mind creates not only a weak and forgettable experience but also poor economic results.