SmallBusinessNewz

Why Speed of Resolution Over Speed of Response is Key to Social Media Success

Last week, Jay Baer wrote a post about how brands are responding on social media. Jay’s premise was that companies that can respond withing minutes on the social sphere are sending out a far more positive message than those that dilly-dally.

The Key to eCommerce Success - A Great Customer Experience

A lot of companies talk about creating great customer experiences, but why is that so few of them actually do? From a customer's perspective, it really does make all the difference. An above and beyond experience is preferred, but even a little bit of courtesy goes a long way.

How References Could Lead to Business Growth

Does your business have good references? No matter what your answer is, it is a humbling thought. When most people think about references, they often think about job resumes or service inquiries. But in reality, solid references are just as important to businesses as they are to jobs and services.

Understanding Why Customers Are Always Right

We've all heard the saying thousands of times that the customer is always right. In all fairness, we know that the customer isn't always right. Instead, businesses have to let them feel in control. Did you ever think about why the customer truly believes he or she is right?

Critical Communication Strategies for Sales

How does your sales team communicate with your customers? Do they stay in regular contact or do they only communicate when a problem arises. Unfortunately, many sales teams only reach out to customers when there is a problem. Is that really the impression you want to leave with your customers?

Customer Support From the Facebook Page

Businesses have found Facebook to be a great platform for customer support for some time now, but more companies are finding ways to improve how this is actually done. Parature has a Facebook app that adds a support tab to your Facebook page (Hat Tip: Leena Rao). In addition, the company says:

The Upside of Marketing During the Economic Crisis

Since unemployment rates jumped past 10 percent last week, it looks like the recession is anything but over. While the news is discouraging, businesses need to realize that there are still opportunities available for them. As explained in the video report below, these opportunities would not exist if times were better.

Recovering from an "Overly Successful" Marketing Campaign

Have you had a marketing or promotional campaign fail as a result of being too successful? When a small business embarks on a marketing campaign, it does as any marketing expert would advise and sets realistic goals. But what if those "realistic" goals are exceeded?

Tactical Measures for Raising Prices

As difficult as it may be, businesses have to raise their prices. Whether it is a result of increased costs, slim profit margins, or more recently the economy, it eventually has to happen. If it were only as simple as changing the price tag, it wouldn't be that bad. But unfortunately, there is always a risk of losing customers.

Are Your Customers Satisfied?

Customers are tough to please. In this economy however, businesses cannot afford to lose customers due to dissatisfaction. In other words, businesses must go the extra mile to make sure they are meeting their customer's needs.