Are You Developing Your Product Or Your Customers?
Focus On Customers, Then Products

I frequently see new products. Companies ask me about their new product all the time.

How To Market Your Business… Like Apple
Marketing Is Only Part Of The Journey

Here’s a valuable marketing tip, from one of the world’s most successful companies.

How To Win Against Cheaper Competitors In 2014
How Do You Convince Them You Are Worth It?

Right now, Google is showing your prospective customers the details of all your competitors.

5 Reasons You Need To Give Away The Recipe For Your Secret Sauce
Don't Be Afraid.

Every professional services firm in the history of ever struggles with content marketing.

Stop Trying To Please Everyone. Seriously. Stop it!
Focus On Your ideal Client

The message behind today’s marketing post may sound a little counter intuitive.

11 Big Myths About Social Media and Content Marketing
It's Time To Crush Them

Much of what we’ve come to believe about social media and content marketing is wrong.

Repeat Business Will Help You Grow Faster
Once you buy a product or service, are you often left wanting more?

If you bought from a business that you ABSOLUTELY LOVE, you’ll want to continue to do business with them time and again.

How To Build A Successful Business
Here's Some Of The Best Advice I Know
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It’s a very broad question, but a lot of people ask me for help with how to build a successful business.

Make Video Part Of Your Social Media Marketing
You Always Want To Reach Your Customers Where They Are

If you’re not using video in your social media marketing, what are you waiting for?

What Type Of Clients Do You Choose To Work With?
The Key Is That You Decide

Are you working with the right type of clients or customers, doing work that inspires you and rewards you on every level?

The Problem with Marketing is It’s Full of Marketers
Avoid Lazy Marketing

I’m a marketer. In marketing, our mission, if you like, is to instill desire.

How to Turn Your Best Customers Into a Growth Engine
Create a Team of Business Partners to Help You Grow

I’ve said repeatedly that building a vibrant community is the most important objective of any business these days.

How Your Small Business Can Create Content That Attracts New Customers
Start By Creating Value
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Online lead generation is critical to every small business.

3 Ways To Grow Your Business For Pennies
What would you add to this list?

A lot of small business owners are struggling financially right now.

Budgeting Your Online Marketing? Stop Trying to Predict the Future
Here are a couple of tips to keep in mind
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Many businesses spend their time each fall trying to predict the future.

Effective B2B Content Marketing Tips & Six Mistakes To Avoid
Figure out what story you want to tell, and how to tell it.

Just as every B2B company stakes a claim to a market position, each of them has a story to share. The challenge is in figuring out how to share that story…

You’re in The People Business!
It pays to be a people person

Everyone in business, is in the people business. It’s people who buy from you, recommend you and support you. It’s …

Does Your Business Need A Blog?
Yes - Here's Why

A lot of small business owners are asking themselves the same question – should I have a blog for my …

How to Make Your Customers the Hero of Your Story
Marketing Ideas To Try Out
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I use the idea of hero a fair amount when I talk about what we do. I don’t use it …

Marketing Is the New Selling
Taking Things Into Your Own Hands

In order to thrive in today’s digitally driven business environment, sales folks need to think and act more like marketers. …

How Do You Motivate A Search Engine?
Motivate a Customer!

Successful SEO is all about leveraging the right amount of motivation. There are a lot of technical aspects of SEO. …

Can You Get To The Point?
Clarity Matters In Business

Have you noticed how some people in business seem unable to get to the point? They waffle, go round in …