customers Articles

How to Turn Your Best Customers Into a Growth Engine
Create a Team of Business Partners to Help You Grow
By on May 16, 2013 |

I’ve said repeatedly that building a vibrant community is the most important objective of any business these days.

How Your Small Business Can Create Content That Attracts New Customers
Start By Creating Value
By on May 14, 2013 | 1 Comment

Online lead generation is critical to every small business.

3 Ways To Grow Your Business For Pennies
What would you add to this list?
By on May 7, 2013 | 2 Comments

A lot of small business owners are struggling financially right now.

Budgeting Your Online Marketing? Stop Trying to Predict the Future
Here are a couple of tips to keep in mind
By on October 2, 2012 | 1 Comment

Many businesses spend their time each fall trying to predict the future.

Effective B2B Content Marketing Tips & Six Mistakes To Avoid
Figure out what story you want to tell, and how to tell it.
By on September 18, 2012 | 3 Comments

Just as every B2B company stakes a claim to a market position, each of them has a story to share. The challenge is in figuring out how to share that story…

You’re in The People Business!
It pays to be a people person
By on April 27, 2012 | 4 Comments

Everyone in business, is in the people business. It’s people who buy from you, recommend you and support you. It’s …

Does Your Business Need A Blog?
Yes - Here's Why
By on April 5, 2012 | 7 Comments

A lot of small business owners are asking themselves the same question – should I have a blog for my …

How to Make Your Customers the Hero of Your Story
Marketing Ideas To Try Out
By on March 29, 2012 | 1 Comment

I use the idea of hero a fair amount when I talk about what we do. I don’t use it …

Marketing Is the New Selling
Taking Things Into Your Own Hands
By on February 23, 2012 | 5 Comments

In order to thrive in today’s digitally driven business environment, sales folks need to think and act more like marketers. …

How Do You Motivate A Search Engine?
Motivate a Customer!
By on February 16, 2012 | 3 Comments

Successful SEO is all about leveraging the right amount of motivation. There are a lot of technical aspects of SEO. …

Can You Get To The Point?
Clarity Matters In Business
By on February 10, 2012 |

Have you noticed how some people in business seem unable to get to the point? They waffle, go round in …

What To Do When You Have A Limited Time And Budget
Using Social Media To Your Advantage
By on January 5, 2012 | 3 Comments

The business press is full of stories about how small companies are using social channels to attract and engage customers. But while …

5 Steps to Creating a Call to Action
And get results from your website!
By on September 30, 2011 | 5 Comments

Why do you have a Website for your small business? Sure, a big goal is getting the attention of your …

More Cheese, Less Whiskers
A Simple Marketing Lesson...
By on September 6, 2011 | 2 Comments

Editor’s note: this blog partner article is based on the podcast: Marketing podcast with Charley Moore  The human brain is very …

Managing Your Social Media Exposure
How To Enhance Your Online Reputation
By on August 2, 2011 | 7 Comments

In the good old days customers would communicate with you via letter, phone or in person. Today things are very …

Tips For Growing Your Business

By on October 27, 2010 |

There are 4 ways to grow a business, which you need to focus on if you want to dramatically improve …

Are You Interacting In Social Media?

By on June 9, 2010 |

I got a phone call yesterday from the company that services my central air conditioning unit each year. They had …

Customer Support From the Facebook Page
App Adds Support Tab to Facebook Pages
By on May 6, 2010 | 1 Comment

Businesses have found Facebook to be a great platform for customer support for some time now, but more companies are …

Don’t Waste Your Customers’ Time with Your Site
If it's Not Easy, They'll Just Leave.
By on April 8, 2010 | 6 Comments

If you’ve ever analyzed your website’s bounce rate, you may have found problems with people leaving before they get through …

Customer Feedback A Valuable Source Of Info
Surveys, focus groups not hard to conduct
By on March 29, 2010 | 1 Comment

It’s all too possible for professional marketers and businesspeople to spend days or weeks thinking about customers, only to then …

Questions You Should Ask Your Customers Right Now

By on March 25, 2010 |

You know who really likes you? Your customers! That’s why they buy things from you instead of from your competitors. …

When Was The Last Time Your Website Was Tested?

By on February 19, 2010 |

When was the last time you had other people test your Website? If you’re answer is never, there’s no time …

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