SmallBusinessNewz

What To Do When You Have A Limited Time And Budget

The business press is full of stories about how small companies are using social channels to attract and engage customers. But while there are plenty of individual success stories, the confidence in what to do specifically is not always clear for small business owners that are strapped for time and online marketing resources.

5 Steps to Creating a Call to Action

Why do you have a Website for your small business? Sure, a big goal is getting the attention of your ideal client and letting them know what you have to offer. And getting your name out there is always good too. But just doing that is not enough. If you’re going to invest all that time, money and effort, you want to get clients or customers too, right? In other words, the real goal of any marketing—including your Website—is to get people to take action…

More Cheese, Less Whiskers

Editor's note: this blog partner article is based on the podcast: Marketing podcast with Charley Moore The human brain is very similar to that of the mouse. That's why so much research is conducted using mice. Much like our brain, the mouse is wired for pretty much two things – get cheese, avoid cat.

Managing Your Social Media Exposure

In the good old days customers would communicate with you via letter, phone or in person. Today things are very different. Now they can send you a tweet, post a comment on your blog or leave you a message on Facebook.

Tips For Growing Your Business

There are 4 ways to grow a business, which you need to focus on if you want to dramatically improve your marketing results.  Here are all 4, along with a brief explanation of each and some ideas on how to benefit form them:

Are You Interacting In Social Media?

I got a phone call yesterday from the company that services my central air conditioning unit each year. They had called a couple of weeks ago saying that they wanted to come between 8 am and 11 am yesterday, so we made sure someone would be home. But yesterday morning, they called and said they'd come in the afternoon. I told them that we couldn't be there in the afternoon, precisely because we'd arranged to be home in the morning as they had requested.

Customer Support From the Facebook Page

Businesses have found Facebook to be a great platform for customer support for some time now, but more companies are finding ways to improve how this is actually done. Parature has a Facebook app that adds a support tab to your Facebook page (Hat Tip: Leena Rao). In addition, the company says:

Don't Waste Your Customers' Time with Your Site

If you've ever analyzed your website's bounce rate, you may have found problems with people leaving before they get through the buying process. Have you noticed that a lot of people left your site at the point where they have to fill out a form? This may be because you're asking for too much information.

Customer Feedback A Valuable Source Of Info

It's all too possible for professional marketers and businesspeople to spend days or weeks thinking about customers, only to then come up with a completely wrong approach.  So here's a simple solution: if you need to find out about someone's opinions or needs, ask.

Questions You Should Ask Your Customers Right Now

You know who really likes you? Your customers! That's why they buy things from you instead of from your competitors. But why do they like you and what exactly is it that they like? What don't they like? Who are your customers exactly, so that you can find more people like them? Do you know the answers to all these questions? There might be a good chance you don't. But you need to know the answers, because knowing what your customers think and who they are can help you focus on the right areas that can help your business grow.