damage control

Initiating Damage Control

By Chris Crum - Tue, 03/04/2008 - 2:28pm.

I recently wrote an article discussing the ups and downs of using controversy as a marketing tool. I've been getting some positive feedback on the article including a comment from a reader who wrote the following sentence regarding an incident that occurred at a nightclub he owned.

News Tags: Marketing, damage control, advertising, controversy, PR, reputation management, public relations

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