SmallBusinessNewz

Personalization and Targeting for Email Deliverability

SmallBusinessNewz conducted a little Q&A on email marketing and deliverability issues with Jeremy Saibil, the Director of Deliverability at email marketing firm Campaigner.SmallBusinessNewz: There have been a lot of email marketing deliverability studies and reports recently – why is it such a hot issue right now?

Report Looks at Email Deliverability Metrics

Deliverability is perhaps the greatest obstacle that email marketers face. Even if you have a good-sized list, and great content, getting the message to the inboxes of everyone on that list can still be a tricky task. Thanks to spammers and email filters set up by both service providers, as well as users (among other factors), deliverability has become more difficult over the years.