SmallBusinessNewz

Small Businesses Get Taken Advantage of By Designers

My SEO partner and I met with a prospective client today - and it’s a good thing we met at her shop! Based on her existing website and the new, 28-page website that some designer has been building for her for the last 12 months (I kid you not), my assumptions about the business were pretty solid. To my surprise, I walked in the door and see something totally different! This woman and her husband have an interesting, viable and serious business going on but the impression one gets from both her old and in-progress websites is that of a lone hobbyist.

Half of U.S. Small Businesses Don't Have a Site

If you thought the stats about small business web site neglect were alarming, get a load of this one: nearly half of small businesses in the U.S. don't even have a site according to research firm IDC.

Swinging Over Website Pitfalls

Minimize Customer Annoyance

I've come to the realization that I talk about minimizing customer annoyance quite a bit in my writing, so I thought the subject would be worth its own article. After all, nobody wants to annoy their customers, and I feel like there are so many businesses out there doing so and just not realizing it. This could in fact be hurting their business.

Are You Prioritizing Web Design?

As the Internet gets older and more flooded with sites, it is more important than ever to have a professional-looking web site if you want customers to take your business seriously. This should be common sense by now, yet it is appalling at how many wretched designs for business sites exist out there. eCommerce sites

Business Card Effectiveness

Every small business should have business cards. If you don't have one, you're missing out on an important marketing tactic. This applies to both Brick and Mortar businesses as well as online businesses.However, it takes more than just having one printed up to achieve effectiveness. The proper info

Making Your Small Business Appear Larger

While not always deservingly so, larger companies tend to capture more trust and credibility than the unproven small business. It can be difficult to compete with the big boys, but there are steps you can take to make your business seem bigger than it really is. Branding

How the Company Logo Can Increase Website Conversion Rates

A small business friend complained the other day that his website really isn't worth the small amount of business it brings in.  There are some estimates that say the majority of all small business websites fail to make money.   Clearly there is a major problem in this early era of small business websites employed as sales tools.

Don't Let A Bad Reputation Drag Your Business Down

About a month ago, a Pew Internet and American Life project study showed that over half of Internet users have never searched for themselves online. Now they are obviously not all business owners, but I bet that statistic would still be pretty startling.