SmallBusinessNewz

Do You Understand The Differences Between Design and Development?

You may see the words design and development used interchangeably, however, technically, they are two very different but integral parts of a website. Website Design is the process in which a designer creates the visual aesthetic of your site using colors, fonts, images, proportion, etc.  This can be done by the web designer or by a graphic designer.

What Not to Do on Your Business Website

While the need for even having a website has come increasingly into question (don't get me wrong...I still suggest having one in most cases), there are a lot of things to avoid if you are operating one. Frankly, a really bad web site can be worse than not having a website at all.

Make a Lasting Impression Early On

We all know that first impressions are important and business impressions are vital to the overall success of the business. To make sure your business gives off the right impression, you need to establish a strong business image, which starts with a logo.

What to Consider When Starting a Web Site

You may find it hard to believe, but there are a lot of businesses out there that have yet to build an online presence. These businesses should really reconsider this for a plethora of reasons.

Target Case Sparks Site Accessibility Controversy

Those of you selling online may want to start paying closer attention to the accessibility of your site if you are not already doing so. Last week, Target settled a lawsuit with the National Federation of the Blind (NFB), paying out upwards of $5 million because their site was not deemed accessible enough.

7 Steps to Earning Customer Trust Online

Keeping in theme with my recent article about ingredients to surviving in online business, let's talk about earning customer trust. A recent survey found that 81% of consumers don't trust small online businesses.

5 Key Ingredients to Surviving in Online Business

This is a basic list of key things that are critical to having a successful online business. This article is more for the person who is new to online business rather than the seasoned professional. 1. Design I really can't stress enough how important a professional-looking design is for attracting sales. Quite frankly, many people will just not trust a site that is poorly designed.

Navigation and the Scent of Information

When I was in college, there was a class that occurred every semester where we always knew when its most popular exercise was taking place. Students would be everywhere on campus with blindfolds on, being led by their guide person to classes and lunch.

Make Your 404 Pages Count

The general purpose of having a custom 404-error page is to keep your visitors on your site if they find themselves having clicked on a broken link. Why go through the trouble to create the customize page if it doesn’t even fulfill this basic purpose? I recently ran across a custom 404 page that did everything but what it should.  

Get Your Site Right Before You Push it

This post was inspired by an earlier one I made on the blog for the WebProNews eBusiness Directory, entitled, "Is Your Site Ready for Prime Time?".