SmallBusinessNewz

Make Your Site more Legitimate...or "PROPER!"

I came across a great post on Michael Gray’s blog (aka “GrayWolf”) where he gives some great advice on how to make your website appear more professional and legitimate by instilling visitors with confidence in your brand. I would like to expand upon some of his points and offer some other techniques for you to consider in order to bring your website to a whole new level of professionalism.

How Important are Domains to Your Online Strategy?

SBN sister site WebProNews had a couple of interesting conversations about domains at the Search Marketing Expo - one with Moniker Founder and President Monte Cahn, and one with Senior Vice President, Client Services at Performics, Michael Kahn. Do you use domains to drive traffic? Discuss here.

Starting A Business?

So, you've decided on a new project. What next? This post follows on from my posts Are You An Innovator, Immitator, or Idiot?, and Market Research Using Google Adwords. If you're starting out on a new project, have a read of those posts before we move on. Planning "He who fails to plan, plans to fail" - Proverb

Domain Name Keyword Importance

Keywords in domain names have very little importance in actual ranking calculations - that’s been the case for years now. The positive effects people see are a consequence of sites linking to the domain using the URL as anchor text - link text containing keywords is what helps the domain rank, not the actual appearance of the keyword in the domain name.

The Art of URLs in Print

Recently I wrote an article on ways to leave your stamp offline, without going too much into the obvious print advertising option, but a study conducted by the Magazine Publishers of America inspired me to write this article for WebProNews.

Purchasing Alternative Domains

Last week I wrote a post about how poor product categorization can frustrate shoppers and search engines alike.

Top 5 Ways to Ensure Your Domain Name is Effective

If you don't feel like you're getting enough business from your website, evaluate your domain name before you go to all of the trouble and cost of marketing it.