SmallBusinessNewz

Customers Leaving Your Site Too Early?

You can't close a sale through your website if you can't keep the customer there. The Bounce RatesCaroline Melberg at Small Business Mavericks asks a good question: "Is your bounce rate too high?"She talks about seeing what pages on your site have the highest amount of bounces and fixing what is wrong with them to keep visitors around. They're Not Getting Away That Easily

What if You Can't Depend on Social Networks?

So you could argue that the Achilles heel of most social media programs is that we’re all, in some way, increasingly relying on a variety of third party services and tools to augment our efforts online — and with that reliance comes an assumed risk that these services will remain accessible and dependable all the time, especially when we need them most.

What Do Visitors Want Out of Site Search

Jared Spool is one of the few user experience pros who focuses on Web site search. And when he says something, I pay attention. His post yesterday crams into one article more about site search behavior than most people will ever know. But I have one disagreement with him. It's rare, but it happens.

Social Media and ROI

As the popularity of social media continues to change the way people interact with each other and with companies, The Aberdeen Group found that top performing organizations that are using Web 2.0 applications are getting better than usual Return on Marketing investment. (ROMI) The study divides the companies polled into Best-in-Class, Industry Average and Laggards.

Where Can You Buy Some Content?

Hire Copywriters

How is Your Website at Sales?

I just finished reading Jason Lee miller’s terrific post on WebProNews “24 Ways to Get and Keep a Customer”.

Online Businesses Pay Attention!

If you've been reading SmallBusinessNewz for a while, you can probably tell that we can't get enough of the customer satisfaction talk. It is after all, one of the most important elements to running a business.

Branding Through Aggregation

Something I often discuss with my collegues is a goal for social media to amplify the voice of the individual over the institution. This is because the institutional voice has lost relevance. It is less trusted.Research has shown that 90% of the audience to a social site is not interested in participating, but keenly interested in the content. They are interested in this content because 1-10% that is responsible for authoring the content is preferred over the singular voice of an institution.

Navigation and the Scent of Information

When I was in college, there was a class that occurred every semester where we always knew when its most popular exercise was taking place. Students would be everywhere on campus with blindfolds on, being led by their guide person to classes and lunch.