SmallBusinessNewz

Is Series the Key to Success in Online Video?

At the recent Search Engine Strategies conference, Mike McDonald of WebProNews discussed YouTube marketing with Greg Jarboe of SEO-PR, who happened to write a book on that very subject. While, the entirety of Jarboe's book was not discussed, one key factor was. To be successful on YouTube, you need to get people to continue watching your videos. That means:

Social is a Key Element of Effective eCommerce Marketing

Consultancy firm Hill & Knowlton has shared findings from an interesting report on social media and eCommerce. The report was based on a survey of more than 600 adults in the US. "Online retailing is being profoundly impacted by the integration of social media into what historically has been a transactional experience," says Joshua Reynolds, worldwide technology practice director, Hill & Knowlton and co-author of the report. Here are some findings:

Business Blogs Only Work if You Use Them

The New York Times recently ran an interesting piece about how most blogs on the web are abandoned, or at least very rarely updated. The article cites a study performed by blog search engine Technorati, which found that something like 95% of blogs it tracks had not been updated in the past 120 days (from the time the research was collected). Is This a Problem That Plagues Your Business?

Where is Blogging on Your List of Social Priorities?

Everybody's going on and on about how businesses should be using social media. Obviously that includes me, as you know if you've read SmallBusinessNewz for any length of time. What are small business owners actually using social media for though? What do you use social media for? Tell us.

Is the Social Media Profile Replacing the Website?

Adam Ostrow at Mashable has an interesting post about social media making corporate sites irrelevant. The post talks specifically about a campaign that Vitamin Water is currently running, which directs consumers to its Facebook Page rather than its website.

Promotion Through Facebook

Social media has opened up many new doors for marketing. While it pays to be smart in how you actually do your social media marketing, there are a variety of ways you can build exposure, and these are different from network to network. Facebook is of course a hugely popular social network, so it stands to reason that it is one marketers will go after first. There are several ways you can use Facebook to market your business.

Blurring the Lines Between Ads and Content

The importance of how you spend your online advertising dollars has never been stressed as much as it should be now. The economy has made sure of that. It there was ever a time for you to get the most bang for your buck, that time is now. This is why it is a good idea to deliver ads that audiences actually care about. That means get them engaged.

Tracking Brand Perception to Aid Business Improvement

What do people think about your brand? It's a simple question, with perhaps not as simple an answer, but nevertheless it's an important question to ask yourself as a business owner or marketer.

What Are You Trying to Achieve with SEO?

SEO guru Rand Fishkin of SEOmoz has posted a great article looking at the different reasons a business would use search engine optimization tactics, and when and how to use each one. He looks at the following SEO objectives:

eBay Trying to Lure Back Sellers?

I posted about this at WebProNews already, but I think the information is worth sharing here too. eBay is enforcing policy changes (again), in what seems like a cry to get abandoning users back selling with the auction site.