May 1, 2016

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Text Ads May Get More Clicks, But…

October 18, 2008 Chris Crum

A recent study shows some noteworthy stats about consumer preference when it comes to different forms of online advertising. Hightlights include: – 25% of respondents more likely to click on simple text ads – 20% for right banner ads – 12% for top banner ads – 11% for video ads […]

Make Sure Your Site’s Ready for Holiday Traffic

October 15, 2008 Chris Crum

New data released from Hitwise indicates that online retail traffic has begun to slow and suggests that it will continue to do so into the holiday season. "These declines are the only drops in retail traffic that have occurred this year and reflect the reaction of consumers that have pulled […]

Comparing Shopping Cart Solutions

October 9, 2008 Chris Crum

eCommerce is an evergrowing industry, and the need for a website is as important as ever. Arnie Kuenn offered his top five in an article here at SmallBusinessNewz before, but Sean P. Aune at Mashable has put together a nice list of over 35 shopping cart solutions for you to […]

Social Media Marketing and Blogging Advice from BlogWorld

September 22, 2008 Chris Crum

Reporters for our sister site WebProNews spent the weekend in Las Vegas, attending the BlogWorld Expo, as I mentioned here. While the video interviews are still to come on the WebProNews Video Blog, I have been writing up my fair share of posts from notes that our reporter Abby sent […]

Your Web Site Problems Can Really Cost You!

September 16, 2008 Chris Crum

Customer Experience Management (CEM) software company Tealeaf recently conducted a survey regarding online customer experiences. The biggest stat to come from this survey is: 41% of online adults click away when they encounter a problem. Many of them go to a competitor. Tealeaf estimates that this represents a $57 billion […]

Target Case Sparks Site Accessibility Controversy

September 4, 2008 Chris Crum

Those of you selling online may want to start paying closer attention to the accessibility of your site if you are not already doing so. Last week, Target settled a lawsuit with the National Federation of the Blind (NFB), paying out upwards of $5 million because their site was not […]

Want to Boost Your Readership?

August 27, 2008 Chris Crum

Article marketing can be one of the most effective forms of Internet marketing, whether you write for established publications, have your articles syndicated across content networks, or simply maintain your own blog. The strategy is worthless however, if you can’t keep the readers’ attention. On the Internet, attention spans are […]

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