Managing Your Brand Online

I had a great time presenting a session on social marketing and web 2.0 technologies for Jeremy Palmer’s Black Ink …

Why “Black Hat” Tactics Aren’t a Good Idea

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Lisa Barone wrote an awesome post titled: SMX Advanced Goes to the Dark Side. With 60 comments (and counting), including …

Choosing the Best Online Shopping Cart Software

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If you’re going to operate a website which sells any type of product or service, you need to implement online …

Why Are Customers Abandoning the Shopping Cart?

Shopping cart abandonment is a huge challenge for online merchants. eTailers are constantly struggling to understand how they compare to …

Web 2.0 and Bubble Stages

Don Dodge posted an interesting article recently on his blog titled "Web 2.0 = Bubble 2.0". The part that really …

How DO You Make Money Online?

Hi Dave. I’ve been trying to build an online business for almost a year now and still don’t seem to …

Businesses Planning More Web Investments
Are you?

I talked recently about how eCommerce may be a good route to go in an era where gas is nearly …

Get Some Helpful Business Tips From This Conference
Without leaving your home...

Our sister site WebProNews has a video crew in attendance at the 25th annual ACCM (The Annual Conference for Catalog …

You are Your Own Best Advisor
Business lessons are everywhere.

Everybody is a customer. That includes you. No matter how much or how little shopping you do, you must be …

No Quick Fixes on Becoming Visible

Christine Churchill has an excellent article today listing costly keyword research mistakes. They are Targeting keywords that people never use …

Help Out the School Team, Get Some Advertising
Help them get those new uniforms...

Since I’ve been talking about offline advertising tactics today, I’ll follow up with this idea. Extracurricular activity programs at schools …

6 Places to Leave Your Stamp OFFline
...that won't cost you and arm and a leg.
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I posted an article a while back about places to leave your stamp online, but what about places to leave …

Interview: Where Internet Marketing is Going

I thought I’d do an interview with Ellen Corrigan of iCrossing to get some tips on where Internet marketing is …

B2B Internet Marketing and PR Tools

Although many people view Web 2.0 – blogs feeds, social networks etc – as a BtoC play, the study on …

One Way That Your Customers Can Save Gas…
...is to not go to your store!

This kind of ties into David Utter’s recent article on saving your customer’s fuel costs. I think that most of …

Email Marketing and Your Ads
Considerations that shouldn't be overlooked...
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Continuing in what is becoming a series of email marketing articles (find the others here), I want to talk a …

They’ve Opened Your Email…
Now Make Sure They Come Back Next Time.

As long as I’m breaking down the elements of a successful email marketing campaign, why stop at avoiding spam filters …

This Thing Can Make or Break Your Email Marketing Campaign
Who are you to think otherwise?

I’ve written a lot about email marketing over the past week or so, covering ways to keep your messages out …

SBM Unleashed: Web Analytics & the Human Element
You are the most important part!

Today, I want to share with you some wisdom from SiteLogic Marketing Founder Matt Bailey that he shared with those …

SBM Unleashed: The Beauty of Viral Marketing
It's cheap and others basically do it for you...
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Welcome back for another round of helpful marketing insight from the Small Business Marketing Unleashed conference. Jennifer Laycock, editor-in-chief of …

SBM Unleashed: It’s All About Common Sense
...which might be less common than you think.

Continuing our coverage of the Small Business Marketing Unleashed conference, let’s look at what was discussed in the workshop called …

Startup Marketing Web Metrics at Web 2.0 Expo

The second workshop of the day at Web 2.o Expo, “Startup Metrics 101: Product & Marketing Workshop” provided attendees a …