SmallBusinessNewz

Do Great Landing Page Optimization

The biggest search advertising budget in the world won't help the conversion rate if visitors arrive at a landing page that falls below their expectations.

Making Your Small Business Appear Larger

While not always deservingly so, larger companies tend to capture more trust and credibility than the unproven small business. It can be difficult to compete with the big boys, but there are steps you can take to make your business seem bigger than it really is. Branding

Getting Customers Without Google

Let's not be mistaken. Google is an incredible tool to get customers to find your business. There's no question about that. Some might spend so much time worrying about Google, however, that they overlook other areas of the Internet that can be just as helpful in attracting customers. Social Media

Lead Your Customers to the Checkout

You're getting the customers to your site. Now getting them to make a purchase is another story all together. If you want to make sales, you need to make the process as easy as possible. A thread at WebmasterWorld lists 10 reasons why customers don't complete the checkout process. While the thread is nearly 5 years old, the reasons themselves are timeless. Make it Painless

How the Company Logo Can Increase Website Conversion Rates

A small business friend complained the other day that his website really isn't worth the small amount of business it brings in.  There are some estimates that say the majority of all small business websites fail to make money.   Clearly there is a major problem in this early era of small business websites employed as sales tools.

Zazzle Purchases GoodStorm

Online retail platform Zazzle has purchased GoodStorm, a company that focuses on eCommerce for social causes and non-profit organizations.As part of the deal, GoodStorm will be part of Zazzle's efforts to assist social causes and non-profits, integrating with the company's current Zazzle Giving initiative. Zazzle will have access to GoodStorm's existing partners, including Amnesty International, the Craiglist Foundation and United for Peace.

Q&A: Database Or Individual Pages For Each Product?

Dear Kalena... I was thinking of starting an e-commerce site and wanted to ask for your opinion regarding information of the individual products.