SmallBusinessNewz

Rebuilding Trust In Your Business

Confidence and trust have taken some hefty hits in the last year and the public’s reponse is clearly visible in the 2009 Edelman Trust Barometer. Trust in corporations is down around the world.  The country hit hardest is the US, where  77% of the repondents say their level of trust is lower than last year.  At an overall 38%, trust in US business is at its lowest figure in the 10 year history of this survey - even worse than after Enron and the dot com bust. 

The Young Trust Business More

The ninth annual Edelman Trust Barometer shows the United States is experiencing the widest divide between business and government in the survey’s nine-year history. 58% say they trust business to do what’s right, an all-time survey high. Only 39% trust the government. Imagine that! Twenty-five-to-34-year-old opinion elites, studied for the first time this year—and historically cynical about business—tend to trust business even more than their older counterparts in many regions of the globe.