SmallBusinessNewz

ZoomInfo Launches Business Email Contact Tool

 ZoomInfo a business information provider has launched a new plug-in that finds active business contacts in users' email and automatically uploads the information to the ZoomInfo B2B directory. Salespeople, small business owners, jobseekers and others who install the plug-in receive free, ongoing access to the entire ZoomInfo Database of millions of B2B profiles.

Tips for Improving Your Email Campaign

Have you ever heard of uplift modeling? If you do email marketing, it is definitely something you want to be familiar with. It is, essentially, a technique that marketers can use to segment their customer audience to see if their email marketing campaigns are effective.

Part 1: Signs That Your Marketing Strategy Isn't Working

Are your marketing efforts performing effectively? If not, then your business could be in danger. It is extremely important to make sure your marketing strategy is updated and current in order to see that it performs to its full potential.

Google Wave Now Open To The Public

Google Wave has been a hot topic among the tech community. It appears that either people understand the functionality which Wave can provide users, while others have met the app with skepticism. Until now, only a select few have been invited to test Google Wave but it is now available to the public. I've given the service a once over, have tested many of its functions and have personally begun to understand the various opinions which have run the gamut.

Want More Web Traffic?

Anytime you put a Website link in an email or anywhere online, you want to do your best to make sure that link is live and clickable. That way people can click on it and go straight there. To do that, make sure you: 1) Always include the http:// before the www.

Email Newsletters: How It's Done

How effective do you consider email newsletters? Although they are one of the oldest forms of marketing, they are still effective.  As seen below, popular blogger Darren Rowse of ProBlogger.net, says this about email marketing, "...email is really the way that most people, young and old from different generations [and] different backgrounds, access information on the Web."

Email Marketing Will Be a Popular Strategy in 2010

Silverpop recently shared the results of a survey about email marketing, and found that not only will social media play a bigger role, but email marketing budgets will increase in 2010. According to the firm's findings, about half (40%) of email marketers intend to increase their budgets for email marketing next year. 47% said their budgets would stay the same.

Why More Businesses Are Turning to Email Marketing

A survey conducted by Hurwitz & Associates and sponsored by Campaigner revealed some interesting results on how small businesses view email marketing. The survey gathered responses from 259 small business owners and focused on North American small businesses with 1 to 20 employees.

Time to Strongly Consider Going the Coupon Route

Experian Marketing Services released data from its coupon report: Benchmark Data and Analysis for Email Marketers. Among their findings, was that 80% of online coupon mailings garnered higher transaction-to-click rates and transaction rates than non-coupon campaigns. In other words, if you are using email marketing, you may want to seriously consider going the coupon route.

Small Businesses Looking to Online Tools For Stronger Growth in 2010

Campaigner has shared some findings from its State of the Small Business Online Marketing Survey. The firm says that while the economic climate has challenged businesses of all sizes, many small business owners are seeing the beginnings of a turnaround and are positioning for stronger growth in 2010 through the use of web-based marketing tools.