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email advertising
Email Marketing and Your Ads
By Chris Crum - Wed, 05/07/2008 - 11:27am.
Continuing in what is becoming a series of email marketing articles (find the others here), I want to talk a little bit more about advertising in email newsletters.There are several angles to look at this from: the perspective of the business that is being advertised, the perspective of the content publisher selling the ad space, and the perspective of the subscriber. For now, I'm going to focus on the business that is looking to advertise.
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