SmallBusinessNewz

6 Steps to Increase Your Online Subscriptions

Do you willingly give your email address to a merchant? I'm going to go out on a limb and guess that most people do not. Most people react in this way because many merchants have the reputation of sending out spammy emails, which no one wants to receive. As a result, businesses have a hard time convincing people to sign up for their email campaigns.

IT Key To Cutting Costs For Small Businesses

Nearly three-quarters of small businesses consider IT to be a key driver in helping reduce the costs of operations, according to research firm Techaisle.The top three IT initiatives for small businesses are: *Migrating from older technologies *Maintaining and improving current IT infrastructure *Developing and implementing new IT applications

One Out Of Five Commercial Emails Lost In Transit

It's a well-known fact that some people shuffle small businesses' emails straight into spam folders.  Others delete them, and then there's the array of folks who mark stuff as read, look at emails but never follow through, and so on.  Unfortunately, it seems that a great many emails never reach the intended recipients in any sense.

Email Marketing Will Be a Popular Strategy in 2010

Silverpop recently shared the results of a survey about email marketing, and found that not only will social media play a bigger role, but email marketing budgets will increase in 2010. According to the firm's findings, about half (40%) of email marketers intend to increase their budgets for email marketing next year. 47% said their budgets would stay the same.

Why More Businesses Are Turning to Email Marketing

A survey conducted by Hurwitz & Associates and sponsored by Campaigner revealed some interesting results on how small businesses view email marketing. The survey gathered responses from 259 small business owners and focused on North American small businesses with 1 to 20 employees.

Time to Strongly Consider Going the Coupon Route

Experian Marketing Services released data from its coupon report: Benchmark Data and Analysis for Email Marketers. Among their findings, was that 80% of online coupon mailings garnered higher transaction-to-click rates and transaction rates than non-coupon campaigns. In other words, if you are using email marketing, you may want to seriously consider going the coupon route.

Personalization and Targeting for Email Deliverability

SmallBusinessNewz conducted a little Q&A on email marketing and deliverability issues with Jeremy Saibil, the Director of Deliverability at email marketing firm Campaigner.SmallBusinessNewz: There have been a lot of email marketing deliverability studies and reports recently – why is it such a hot issue right now?

Linking the Social Media and Email Channels

We continue to see evidence of more and more companies turning to social media as part of their marketing strategies, but a survey from Emailvision finds that only 3% of marketers are turning to social tools like blogs and Twitter. Like with all surveys, results should be taken with a grain of salt, and only 102 companies were surveyed here, but regardless, there is no question that there are still plenty of companies who are not utilizing such tools.

Email Marketing for Back-to-School Season

More businesses are realizing the importance of marketing with regards to the economy. Email marketing is one way that they are trying to stay connected with customers.

Email Marketing Remains Reliable

Keeping up with the latest marketing techniques is a good thing; new stuff can be very useful.  At the same time, the process of keeping up can act to prevent a person from ever getting ahead, and an expert recently spoke up to say that email marketing remains effective.