SmallBusinessNewz

You Didn't Know These Things About Email Marketing?

There's not an exact science to email marketing (or marketing in general for that matter). If there were, everyone engaging in a campaign would be successful. Unfortunately, that is just not the case. There are however, some things to consider that can significantly enhance your chances of having a successful one, and it's not just about staying out of the spam folders. Although, that is certainly part of it. Avoiding the Spam Filters

Email Marketing and Your Ads

Continuing in what is becoming a series of email marketing articles (find the others here), I want to talk a little bit more about advertising in email newsletters.There are several angles to look at this from: the perspective of the business that is being advertised, the perspective of the content publisher selling the ad space, and the perspective of the subscriber. For now, I'm going to focus on the business that is looking to advertise.

They've Opened Your Email...

As long as I'm breaking down the elements of a successful email marketing campaign, why stop at avoiding spam filters and the importance of the subject line?

This Thing Can Make or Break Your Email Marketing Campaign

I've written a lot about email marketing over the past week or so, covering ways to keep your messages out of spam filters and general tips on having a successful campaign.

4 Things to Consider When Trying Email Marketing Campaigns

Like the horror film genre, email marketing often gets a bad rap. It is understandably misunderstood by many with the ungodly amounts of spam flooding inboxes across the universe.

Close To Half Of Small Businesses Expect Strong Valentine’s Day Sales

With Valentine's Day approaching close to half of U.S. small businesses (46%) anticipate strong holiday sales according to Constant Contact's 3rd Annual Small Business Valentine's Day Outlook survey.This is an increase over last year, when 37 percent of survey respondents anticipated strong Valentine's Day sales. A majority of U.S. small businesses (68%) plan to reach out to their customers this year with special Valentine's Day promotions in order to attract more business, an increase over last year's 53 percent.