SmallBusinessNewz

Small Biz Use Of Twitter Doubled In Five Quarters

More and more, small business owners are getting into the habit of promoting their companies 140 characters at a time.  A new report indicates that the number of small business owners who use Twitter doubled (and then some) between the third quarter of 2009 and fourth quarter of 2010.

Finding the Right Social Media Strategy

Whether you like it or not, the increasing popularity of social networks is likely to factor into how successful you are in attracting new (and old for that matter) customers online.

Many Marketers Have Issues with Web Analytics

eMarketer compiled some data, citing results from a survey conducted by Unica about Web Analytics, and the problems marketers face when using analytics tools. Web analytics are a critical part of succeeding on the web, but marketers are continuing to struggle with actually using the tools they have. Here are some problems cited by respondents of the survey:

Shopping Cart Abandonment Rates May Be Easy To Cut

Many small businesses are really, really close to making a lot more money, according to the results of some new studies.  But the significant problem of shopping cart abandonment has consumers essentially snatching back the cash at the last moment.

Where is Blogging on Your List of Social Priorities?

Everybody's going on and on about how businesses should be using social media. Obviously that includes me, as you know if you've read SmallBusinessNewz for any length of time. What are small business owners actually using social media for though? What do you use social media for? Tell us.

Behavioral Targeting to Reach Over $1.1 Billion This Year?

Research and analysis firm eMarketer estimates that over $1.1 billion will be spent this year in behaviorally targeted advertising. Will your business be in that mix?