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Engagement mapping
Microsoft's New Ad Technology Likely Not Helpful to Small Companies
By Aaron Wall - Wed, 02/27/2008 - 9:25am.
AdWords has become a black box beyond the means of many small advertisers. To help some advertisers automate their accounts tools like free conversion tracking and CPA based bidding have came about. But all the tools that help enhance the perceived value of search ads and the value of conversions does nothing for brand ads or the other ads people see before searching and buying. Content ads, which were relatively expensive when AdSense first came out, have seen their price drop over the years as
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