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7 Ways to Drive Traffic through Direct Mail

By Abby Johnson - Fri, 08/27/2010 - 5:21pm.

Why is it that marketers struggle to blend offline and online marketing efforts? It can be very effective if done right. Take for example, using direct mail to drive online traffic.

News Tags: Marketing, SEO, Direct Mail, Personalization, Driving Traffic, ExactTarget, landing pages, Integrating Offline and Online

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